BigBand Announces Additional SDV Deployments for Cox Communications

Expanded switched digital video architecture increases bandwidth efficiency, helping Cox deliver more HDTV programming and services to more screens

“SDV is one of our key tools to address the bandwidth demands critical to delivering a wide variety of quality programming and services to our customers,” said James Kelso, Vice President of Video Engineering for Cox Communications. “BigBand continues to demonstrate that they have the processes and support mechanisms that make it easy to deploy SDV with minimum impact to our operations and resources.”By combining the strengths all three technologies - Nouvoyance’s PenTile technology, plus frame sequential color and RGB local dimming - Samsung is able to overcome intrinsic weaknesses in legacy TV technologies to deliver a wide color gamut display with extraordinary power efficiency.For related information, please refer to the Samsung release titled, "Samsung Electronics and Nouvoyance Demonstrate 10.1-inch, 300dpi WQXGA PenTile RGBW Prototype Display for Tablet Market."BigBand Networks, Inc. (NASDAQ:BBND) provides broadband service providers with innovative digital video networking solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, IPTV, video-on-demand and interactive TV. BigBand Networks has done business with more than 200 customers in North America, Asia and Europe -- including seven of the ten largest cable and telco service providers in North America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call 1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.Add to Digg Bookmark with del.icio.us Add to NewsvineSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.About Samsung Electronics Co., Ltd.CONTACTS: USA Roher Public Relations Richard Roher 1 914 741 2256 Email Contact IRELAND RedMere Roisin FitzGerald 353 21 483 8073 Email Contact

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited the programming potential and other potential benefits expected to be derived by Cox from the use of BigBand’s SDV. Forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand’s SDV solution, design flaws in BigBand’s SDV solution or monitoring tools, or announcements by competitors. These and other risks may be detailed from time to time in BigBand’s periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.