Thursday, August 18, 2011

SRS Labs Sponsors Backstage Celebrity Retreat at 2011 Billboard Music Awards


SRS Gives Back Through Charitable Donation to MusiCares and With Donation of Samsung HDTV on Behalf of Celebrity


“Adding Mr. Dramis to ZiXi’s top-tier advisory board is the latest step forward for ZiXi,” said Israel Drori, CEO and Founder of ZiXi. “Mr. Dramis’ combination of experience and knowledge, create an amazing opportunity to guide ZiXi in its growth as a leader in enabling HDTV everywhere.”Within the Backstage Creations Celebrity Retreat, SRS will be demonstrating its latest accessory, the iWOW 3D™ audio enhancement adaptor for iPad™, iPhone® and iPod®, and hosting a photo booth for celebrities, media and other VIPs to take photos, which will be compiled in a commemorative photo album and given away to one lucky SRS fan through a Facebook-based sweepstakes. Anyone can enter to win by simply becoming a fan of SRS Labs on Facebook. In addition, for every new “like” SRS gains between May 25th and June 8th, the company will make a $1 donation to MusiCares®, a non-profit organization of The Recording Academy®, which provides assistance for music people in their times of need.*Mr. Dramis currently serves on the private company boards of Damballa, NanoLumens and Urjanet, as well as on the advisory boards of Virima, Voyager Capital, Diabetech and Medify, Inc. Mr. Dramis has been recognized by a variety of publications as a top CIO. His awards include CIO Magazine’s CIO 100 Award in 1999, CIO Magazine’s Top 100 Leaders for the Next Millennium in 2000 and Computerworld’s Premier 100 IT Leaders in 2002. He is also an author of two books and a regular speaker at technology and leadership forums.Because of its similarities to current DVD, high definition DVD is cheaper to manufacture than Blu-ray, because it doesn�t need big changes in the production line set-up. Both HD-DVD and Blu-ray have backward compatibility with existing DVDV discs. That is that current DVDs will play in HD-DVD player, although new high definition DVD won�t play in older DVD players.During the event, SRS Labs will also be donating a new Samsung 7000 series HDTV equipped with SRS’ state-of-the-art TheaterSound™ audio technology to the charity of choice for one lucky celebrity or musician who selects a red guitar pick out of a bowl of black picks.HD-DVD was developed by Toshiba and NEC and has the support of the DVD Forum, along with a number of Hollywood studios. Currently those studios which have announced support for HD-DVD are; Universal Studios, Paramount Studios, Warner Bros., and New Line Cinema. It has a capacity of 15GB for single-sided discs and 30Gb for double-sided. It doesn�t need a caddy or cartridge and the cover layer is the same thickness as current DVD discs, 0.6mm. The numerical aperture of the optical pick-up head is also the same as DVD, 0.65mm.Founded in 2006, ZiXi is the leading enabler of flawless, broadcast-quality HDTV over the cloud. Broadcasters, enterprises and video-on-demand services use ZiXi to enrich user experience, create new services and significantly reduce costs. ZiXi enables the delivery of live and on-demand HD video content over the Internet in real-time, with unprecedented quality. It is available as a plug-in for broadcasters, PCs, mobile devices and set-top boxes. ZiXi software uses existing equipment and content formats with no jitter, no packet loss and no frame freeze, regardless of network conditions. ZiXi supports any video encoding and encryption over MPEG transport streams at any bit-rate and broadcasts in up to full HDTV (1080p/60fps). ZiXi Feed™, ZiXi Cast™, ZiXi Client™ and ZiXi ready™ are trademarks of ZiXi. For more information visit: http://www.ZiXi.com.*See SRS Facebook page for rules.High definition video is also being used increasingly to make Hollywood movies as it offers comparable quality to film at much less cost. Therefore, the studios plan to release future movies on one or both high definition formats.For more information about this announcement, details regarding SRS’s charitable contribution to MusiCares and how you can support the cause and enter the sweepstakes, SRS or our technologies, please contact us at pr@srslabs.com or visit us on Facebook, Twitter and YouTube.

*See SRS Facebook page for rules.




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