One-Piece Cable for Mirroring iPad(R) 2 and iPhone(R) 4 Display on HDTV Available for Consumers This Summer Announces RedMere, Pioneer of Active Cable Technology

RedMere®, the pioneer of smart active cable technology for HDMI, announced that its single-cable solution for mirroring the iPad® 2 and iPhone® 4 display to an HDTV will be available to U.S. consumers this summer and will be sold by the company's brand-name marketing partners. RedMere said the new cable will be an integrated unit eliminating the need for a "dongle" and separate HDMI cable. The sleek all-in-one RedMere cable will incorporate the company's self-powered integrated circuit which lets users directly connect their iPad 2, iPhone 4, and fourth-generation iPod® Touch to an HDTV or other high definition display or projector.

"This will be the coolest, most convenient way to show iPad 2 content on HDTVs for friends, family, co-workers, or customers," said Peter Smyth, RedMere CEO and founder. "RedMere's smart active cable technology lets you do away with the dongle and gives you a portable connection that's far thinner, lighter and more flexible than conventional HDMI cables. We're talking about a cable up to 15 feet long which still slips into your pocket or purse -- perfect for business presentations, movies, or games."BigBand Networks’ brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. All other marks are the property of their respective owners.Samsung and Nouvoyance have been able to blend fixed color filters with clear subpixels of FSC using a PenTile RGBCW (red, green, blue, cyan, and white) color filter array. A 2D dimming RGB backlight has been highly localized to work in conjunction with the PenTile RGBCW array. The PenTile technology’s white (W) subpixels are clear and capable of crisply transmitting Red, Green, or Blue light from the backlight as needed in any given display zone. Color breakup is nearly eliminated when the color primaries are independently chosen for each zone to minimize field-to-field color excursions of the FSC display. Algorithms have been developed to analyze images, calculate gamut mapping, determine subpixel rendering and control the backlight. These techniques will be demonstrated for both still and video images. For this technology demonstration, a 15.1-inch 816 x 490 LCD is used, but the panel can be readily scaled to larger sizes and finer resolutions.All trademarks are the property of their respective rights holders.“The increased definition of HDTV has motivated the industry to move to ever-increasing TV sizes. With these increases in diagonal dimension, TV power consumption has grown at a rapid rate. The home TV is now a major consumer of power, and with this comes the need for greater innovation to achieve higher levels of TV power savings,” Dr. Shin added.RedMere's brand partners include VIZIO®, Inc., Samsung®, PNY Technologies®, Inc., Monster®, and RadioShack®; the company would not reveal whether these brands or others would market the iPad 2 mirroring cable technology. Smyth said the product's retail pricing would be determined by RedMere's partners.

CONTACTS: USA Roher Public Relations Richard Roher 1 914 741 2256 Email Contact IRELAND RedMere Roisin FitzGerald 353 21 483 8073 Email Contact